Life at DCS
our target is that Building Careers. Building Organizations’. That’s what
we do best. We are DCS. Until you understand your customers – deeply and
genuinely – you cannot truly serve them. To earn the respect and eventually love
of your customers, you first have to respect those customers. That is why Golden
Rule behavior is embraced by most of the winning companies. But the goal when
you are actually doing the work is to somehow forget what discipline group you
are in and come together. So in that sense, nobody should own user experience,
everybody should own it.
Be dramatically willing to focus on the customer at all costs, even at the
cost of obsolete your own stuff. There is only one boss. The customer, Clients.
And he can fire everybody in the company from the chairman on down, simply by
spending his money somewhere else. So in the sense make a customer, not a sale.